https://www.youtube.com/watch?v=5LNZTtGXxdA
From July 1 to 4, 2024, Dr. Francisco Balbastre-Benavent, a tenured professor of Business Organization in the Department of Business Administration at the University of Valencia (Spain), visited the School of Management and Social Sciences.
It is important for organizations to focus on quality because, today, it has become not only a source of competitive advantage in terms of strategy, but in many sectors, certified quality is a prerequisite for even entering the market.
During his stay, he taught the Qualitative Research course as part of the Advanced Studies Program in Management and Accounting Research.
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Advanced Research Program in Management and Accounting