In the Recreation category, Facundo Suárez, a student in the Bachelor’s Program in Multimedia Design, and Catalina Ercoli, a student in the Bachelor’s Program in Graphic Design, set themselves the challenge of “redesigning items that were already functional and turning them into something extraordinary,” while always maintaining their functionality, Suárez explained.
The concepts they focused on regarding brand identity were: love, roots, premium quality, calm, and experience.
Regarding the process, Ercoli noted that they decided to make “roots” the central theme of the project, given that “it began in Colonia.” Based on that, one can see “the outlines of street names” and the use of plant motifs in these crafts. “We modeled them after the tea plant so that they would also relate to the industry,” the student explained.
The fonts are serif, and while they may look a bit rustic and rough, we’ve transformed them into a more delicate typeface, retaining the serifs but incorporating a mix of uppercase and lowercase letters.
https://www.youtube.com/watch?v=mU0s61CR6JM
Magdalena Díaz, owner of the brand Queriéndote Casa de Té & Bistró, spoke highly of the collaborative process, the support provided to the students, and, above all, the final result. She noted that they succeeded in “giving the brand a much more youthful vibe and [reimagining] pieces that had been with the company for nine years,” with a “loving, objective, and cutting-edge” approach.