Several capsule collections were showcased for brands with a strong market presence, as well as designs that made use of familiar materials in innovative ways. Here is a summary of Proyecto Integrador – ReCreación17 in the field of fashion design.
Ana Darracq, for Menini Nicola
Ana Darracq, a student in the Bachelor of Fashion Design program, completed her capstone project in collaboration with Menini Nicola, a Uruguayan company that designs and manufactures furniture and home accessories.
“Throughout my career and through personal experiences, I’ve worked extensively with clothing, so for this project I wanted to do something in the textile field—not clothing, but home accessories,” she said. “I explored the textile process, looking for textures that I found interesting—ones that complement the furniture without competing with it, creating a sense of balance.”
The student’s project involved incorporating alternative textile materials into the home furnishings sector. Her collection, Moola, blends different raw materials from various fields: “It plays on the idea that they are like living beings that invite us to touch them.”
He worked with four textures: floor rags with silicone—“as if squeezing the silicone through the rags”—, several layers of denim fabric stacked on top of one another to create sound panels, woolen cushions and rugs, and also gradient-colored cushions, “which lead us toward who knows what.”
María Emilia Fontana, for Club House
María Emilia Fontana worked with Club House, a brand offering clothing for both men and women. The student noted that the brand has stores and specializes in men's clothing, so she decided to focus on women's clothing.
He noted that consumers “are very demanding when it comes to quality and take great care of their appearance.” One of the concerns raised by the company was that, although its target audience consists of women aged 30 to 70, the clothing was “more suited for women 50 and older.”
"Fontana's goal was to revamp the brand's image and create a style that would appeal to younger women."
That is how she created her Marina collection, inspired by the mar, the works of artist Fito Sayago, and the work of photographer Santiago Dugonjic.
María Eugenia Mayans, for Madison
María Eugenia Mayans explained that the Madison brand specializes in importing clothing, primarily from New York City. The brand’s owners have a business-oriented approach, so there were no set criteria for selecting garments: “They imported random collections based on their personal taste.”
Mayans noted that, at the start of each season, the brand holds a launch event. “What I noticed there was that there weren’t any garments suited to their target audience—women in their 30s and 40s—; they were items that could be worn by anyone.”
The student then focused her work on the Madison audience, drawing inspiration from current trends in New York City, particularly from the artist Antonio López.
Her collection, Magnum, is aimed at “strong, determined women who are eager to move forward, who want to go faster, who don’t have time to think about what to wear but still need to look their best.”