Rediseña is an initiative of Montevideo Shopping that was launched in 2011 as the first design competition for products created from discarded items. Rediseña not only succeeded in bringing these products to market, thereby reintroducing them into the market and continuing the circular cycle of design processes; it has also evolved into a program that organizes activities promoting a textile industry based on sustainable ethics and responsible consumption.
On this occasion, teams representing ORT’s Bachelor’s Degree in Fashion Design, Bachelor’s Degree in Industrial Design, and Bachelor’s Degree in Communication with a focus on Audiovisual Studies participated.
Winning teams
On June 1, at an event held at the Gurvich Museum, the winners in each category were announced.
Each team received a prize of $1,500. In the case of Modas e Industrial, their products are also on sale at the Montevideo Shopping Pop-Up until June 19.
Audiovisual Communication and Guidance
Students: Emilia Ballestrino, Malú Gago, Ariel Iglesias, and Felipe Barbeito.
Project:The goal of the project was to create two audiovisual pieces—a documentary and a product video—about a project by one of the Industrial or Fashion groups. In this case, they collaborated with Sol Corsino and Virginia Lorido, students in the Fashion Design program, who won in their category.
https://www.youtube.com/watch?v=h5nugVXDfFE
Fashion Design
Students: Sol Corsino and Virginia Lorido
Project: The challenge for the students in the Fashion Design 3 course, led by instructor Ana Inés Píriz, was to create upcycled pieces using existing garments that brands at Montevideo Shopping had taken out of circulation and donated to the contest. The first phase involved creating an initial garment, and in the second phase, the students developed a clothing line inspired by Gurvich.
Industrial Design
Students: Gabriela Claasen, Agustina Costa, and Sofía Pereyra (Graphic Design student)
Project: This team, coordinated by professor Clarisa Bielawski, designed a line of kitchen products aimed at a young audience living in small spaces. Based on the concept of an open-concept kitchen—where tidiness and aesthetics tend to be prioritized because the space is visible from other rooms in the house—the accessories were designed to complement this concept with a strong aesthetic focus. The designer kitchen accessories are inspired by a work by Gurvich from his time at the Torres García Workshop—where constructivist compositions prevail—and were manufactured using recycled materials. Among the products in the line are a hanging planter for growing herbs to use fresh in food preparation, a container for kitchen utensils, a serving board, a bread basket, and an apron.
