The purpose of this event was to foster integration among faculty members and to introduce the new professors. In addition, the faculty reviewed the department’s main activities, including its members’ professional achievements, international conferences and publications, research, and the various innovation projects in which they participated.
Finally, the discussion turned to the goals and strategy for 2023. One of the key priorities was ensuring the quality of faculty development, with a focus on the learning process; to this end, the initiative will be supported by ORT’s Center for Higher Education Development (CAES).
The other focus was on global market trends and the marketing skills and competencies required of future generations.
This ensures that the curriculum for various marketing courses—such as those related to mobile marketing, video marketing, and voice marketing, among others—remains up to date.
In recent years, the Marketing Department has launched the Master’s in Sales and Marketing Management, the Bachelor’s in Marketing and Sales Management, the Digital Marketing and E-Commerce Analyst program, and the Sales and Marketing Management program.