The program lasts 9 months. It aims to provide a solid update on the professional management of online communication and Web 2.0 marketing from a strategic and creative perspective.
It develops skills for analyzing and proposing action plans for social networks and social media, as key tools in building the digital identity and online reputation of a company, brand, or individual.
With a comprehensive approach to digital project management, it seeks—in addition to optimizing the management of online communities—to provide specific training on the opportunities and challenges of e-commerce, as well as on the variables of research and continuous measurement of results in the digital environment.