+cinergias is a tool designed to help Uruguayan companies and agencies connect with creators, production companies, and professionals in the national audiovisual industry.
The discussion will focus on the potential of audiovisual web campaigns and branded content, and will also showcase resources to facilitate collaboration between companies and creators.
On this occasion, an exclusive digital catalog of production companies and filmmakers will be launched. Event accreditation grants access to the catalog for one year.
The event includes breakfast, brunch, and networking.
Exhibitors
Daniela Salazar
Marketing Manager with 10 years of experience in digital marketing, advertising, events, and 360-degree campaigns. She has worked on integrated campaigns for major clients such as Movie, MEC, WTC, and DUCSA. For more than four years, she has been working at Hyundai Fidocar as Marketing Manager, developing innovative launch campaigns.
Agustín Ferrando
Since the age of 12, making videos has been both his hobby and his profession. He has produced documentary films for cinema, television, and the internet, winning numerous awards. He created "Mashups," a hit on MTV and the internet. In 2012, he launched the acclaimed channel Tiranos Temblad, and since 2015, he has been producing the series Another Week on Cartoon for Cartoon Network. He will discuss the keys to a successful collaboration between companies and creators.
Sol Amat (Argentina)
Specializing in online video advertising, she is a professional and innovator in online marketing and advertising in Argentina and Spain. She has served as head of the Sales Department at Telefónica Online in Barcelona and as director of numerous project management and marketing ventures. She is currently the regional representative for ActuityAds Inc. and the sales director at AdMan.
Rocío Carbajo (UN3TV - Argentina)
She has been working in the audiovisual industry for over 15 years. Since 2013, she has been part of the UN3 project, and she currently serves as its general coordinator. She works as an executive producer specializing in short-form content. She will discuss the potential of audiovisual media in the online space and the achievements of the Universidad Tres de Febrero in Buenos Aires with its UN3TV channel.
Marcos Hecht (Pardelion - Uruguay)
Co-founder of Pardelion Films. Co-director of the film *Misión no oficial*. He focuses on digital content through the online channel Pardelion Music, where he serves as CEO. Over the course of its six seasons, he has secured branded content deals with brands such as Claro Música, Itaú, and Hyundai, a topic he will discuss in this presentation.
+cinergias is organized by DETOUR, a platform dedicated to promoting the Uruguayan audiovisual industry that has been organizing the first and only festival exclusively dedicated to national productions since 2013. has by ANII and the leading companies in the local film industry.
The event will take place on October 1 at the Hotel Esplendor;ticketscost 500 pesos, and discounts are available for students, faculty, and graduates ofUniversidad ORT Uruguay.