Is it important for a company to have its own fonts?
In *Sucedió: Ten Years of Uruguayan Digital Typography* by Vicente Lamónaca, this question is explored through an examination of the professionalization of typography in our country.
This book—published with the support of TipoType and Universidad ORT Uruguayfeatures contributions from Fabio Ares, Felipe Cáceres, Ariel Seoane, and Viviana Monsalve. The foreword is by Gustavo "Maca" Wojciechowski. The book launch took place on Wednesday, November 23, at the School of Communication and Design.
Lamónaca noted that there are about 50 fonts that have been designed or marketed in Uruguay, while his colleague Fernando Díaz pointed out that "some of the fonts designed in Uruguay were among the best-selling in the world" in 2016.
https://www.youtube.com/watch?v=yJrwZQfJiUA
About Vicente Lamónaca
He holds a Bachelor’s degree inGraphic Design from Universidad ORT Uruguay, where he has been teaching at the School of Design since 2000. He teaches courses in Art and Aesthetics, Typography, and Editorial Design.
His professional work focuses on the fields of typography and publishing, primarily in typeface design, periodicals, and exhibition catalogs. He is a managing partner at TipoType, Uruguay’s first type foundry.
He is the creator of the Económica typeface, the first typeface designed in Uruguay to be marketed internationally. Together with designers Fernando Díaz and José de los Santos, he founded the Sociedad Tipográfica de Montevideo (STM), a collective of which he was a member until March 2015.
He edited the book *Latin American Typography: A Current and Future Overview*, which brings together the work of more than 42 Latin American authors to provide an overview of the state of the discipline in the region.
