The videoconference, which focused on the challenges and skills companies must develop to meet the demands of the 21st-century public, was attended by a number of managers and educators.
In addition to spokesperson Prof. Joan Costa, the panelists included Prof. Pipe Stein, director of Notable Publicidad and professor of Advertising Creation at ORT’s School of Communication and Design; Carina Conte, Marketing Manager at Conaprole; Prof. Arturo Bustamante, a communications consultant; and Raúl Mandía, General Manager of McDonald’s Uruguay.
The event was also sponsored by the Autonomous University of Barcelona and the Uruguayan Chamber of Advertisers