This book explores advertising creativity in Uruguay and was written by a creative professional with a distinguished career in Uruguay and abroad.
Blank Page by Fabián Lazovski combines theory with practice, making it both interesting and useful for creatives, marketing professionals, and advertisers, as well as for teachers and students of creativity and advertising.
Fabián Lazovski holds a Ph.D. in Information Sciences from the Complutense University of Madrid and works as a freelance creative director.
It provides strategy and creative services to direct clients and advertising agencies in Uruguay and abroad.
He teaches the course "Strategic Thinking and Creativity" in the Bachelor's Degree in Advertising Communication program at Universidad ORT Uruguay.
He has received awards in New York, Canada, Argentina, Mexico, and Latin America. His previous book was titled *Gato por liebre*.