The idea for this material originated at the event "24 Hours for a Uruguay Free of Traffic Accidents," organized by the school in November 2006, in which students from the Bachelor's Program in Advertising Communication participated.
The commercial was produced by Metrópolis Productions and is being aired on Teledoce.
The film was directed by Oliver Garland of Metrópolis Productions; cinematography was handled by Agustín Coutinho, an audiovisual instructor at the school; and production was managed by Leonardo Cachón and Agustina Langwagen, graduates of the Bachelor’s program in Audiovisual Communication.