With the support of the faculty, seventh-semester students in the Bachelor of Fashion Design program presented their collections to key figures in the fashion industry (the press, local designers, and business leaders), showcasing the results of their work in the course “Fashion Event Design and Production.”
On Friday, June 21, the prototypes of what will be on display in a few weeks were unveiled. With one month to go before the fashion show, the students received feedback and suggestions for making changes to their designs.
Participants in this event included: Natalia Jinchuk and Mónica Zanocchi (Mirada Couture), Elaiza Pozzi and Mariana Waissman (Dress magazine), Tati Paz and Alejandra Pintos (Caras magazine), Carolina de León (marketing manager at Montevideo Shopping), Laura Fernández (My Glam Closet), Camila Galfione (The Strawberry Blonde), and the directors of the brands Savia —Helena Betolazza—, Srta. Peel —Loreley Turelle—, Emilitoy —Emilia Toyos—, Calmo —Alice Otegui—, and Margo Baridón —Margó Baridón—. Their perspectives contributed to the creative process of each emerging designer.
Ritma
The fashion show taking place in July will be called Ritma, and you can already follow it on Instagram. The common theme is Uruguayan dance, particularly the forms that have shaped our country’s cultural tradition. Four collections will be featured.
Muta Collection
Inspired by the vision of Uruguayan artist Virginia Patrone, Muta explores tango and the role of women. Sensuality and fluid movements come together in a world where free-spirited women dominate the space.
Ombé Collection
This project pays tribute to the national dance form, drawing inspiration from candombe. Together with the street murals that depict it, a synergy emerges that reveals the other side of the city—rich in history, joy, color, and movement.
Ahura Collection
Inspired by Uruguayan folk dance, the figure of the gaucho, and illustrator and painter Eduardo Castells Capurro’s vision of this character. The gaucho’s aesthetic, the brushstrokes in Castells’ works, and the shapes created by folk dance come together in this world of textures and earthy colors.
Rito Collection
The mystical language of ancestral rituals, primitive candombe, and its rough movements converge with the modern aesthetic of electronic music. We start with candombe to deconstruct it and redefine it within a new, contemporary framework.
Students
Julieta Abraham, Ana Paula Bergara, Ana Clara Boada, Josefina Coll, Camila Fransia, Belén Reyes, Agustina Herrera, Natalia Horvath, Natalia Leira, Gioia Mangado, Pilar Martínez, Ma. Victoria Mosca, and Alicia Muniz.
The Fashion Event Design and Production course has a long history of organizing events: for the past twelve years, students have been tasked with developing their own designer collections and managing their own events, taking on the role of fashion producers.
Faculty
- Artistic Advisor: Lucius Vilar
- Content Curator: Magdalena Vilaró
- Communication Advisor: Carol García
- Event Production Supervisor: Lucía Büchner
- Academic Coordinator: Mariana Muzi
To give you an idea of what to expect on July 25, we invite you to take a look back at the last three events: Brio, Átide, and Crude.