Interview with Dr. Luis Egusquiza, an expert in inbound marketing and visiting professor at the Graduate School of Business at Universidad ORT Uruguay, where he teaches the course on Inbound Marketing. Egusquiza is a marketing professor and researcher at the Higher School of Advanced Studies (ESIC) in Madrid, Spain, and Business Development Manager at Integra Estrategia y Tecnología in Madrid.
During the interview, Egusquiza discussed the differences between inbound marketing and traditional marketing, how inbound marketing converts visitors into customers, and how artificial intelligence and big data impact lead generation and conversion processes.