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I Create Communication: 5 professionals | 5 minutes | 1 calling

August 23, 2017
Five professionals shared their experiences as students and communications professionals.

I Do Communication - August 2017


"Communication sometimes appears fragmented, but it is a single entity," saidStephanie Estévez, who holds a degree in Advertising Communication, at the " Yo Hago Comunicación" event on Thursday, August 10, 2017.

Over the course of her 17-year career, she has held a variety of roles. She started out as a receptionist, then worked in account management and media, and finally moved into marketing at Bimbo and Unilever.

"We need to be flexible enough to adapt to a wide variety of work situations," he reflected. He added, "If you feel there’s an opportunity to make a difference, to improve things, or to offer a different perspective, this career will give you that chance."

https://www.youtube.com/watch?v=Z-U3k-xlM54

Speaking on behalf of the journalism sector was Mauricio Rodríguez, director of the cultural platform Granizo.

Journalism has given him the opportunity to speak with his artistic heroes, such as Jaime Roos, and former presidents like Julio María Sanguinetti and José Mujica. "Journalists tell stories, which entails social responsibility and an interesting role," he noted.

https://www.youtube.com/watch?v=YZUMlUVV54o

María José García is a member of the Moderation team at the digital advertising agency WildFi.

She chose to study Corporate Communicationbecause she was inspired by the course “Communication in Organizations,” which she took in her third semester. Until then, she had believed that journalism was her calling, as she had a strong interest in music and culture in general. However, she discovered that she didn’t need to study journalism to join the companies that appealed to her. She saw Corporate Communication as an opportunity to work in all kinds of organizations.

https://www.youtube.com/watch?v=dxRZFiD8Dy8

Pablo Martínez Pessi, who holds a degree in Audiovisual Communication, also discovered his calling through a course he took during his studies.

While taking a photography course, he realized he wanted to tell stories through images. From that point on, he began filming short films, documentaries, and fiction. Today, he is the director, producer, and editor at Gabinete Films.

He considers conversations with professors and classmates to be fundamental to his learning process. “Producing a film, directing it, working on the editing… I learned all of that here,” he said.

https://www.youtube.com/watch?v=Ugnsc_xnwmY

"What do you want to be when you grow up?" was the title of Paula Lago’s talk—a question she’d been asked more than once.

At first, she wanted to be a teacher, like her mother. Later, she became interested in baking. By the time she was 12 or 13, she imagined herself as a wedding planner. As she got older, she thought she wanted to focus on event planning in general and become a public relations specialist. "I wanted to have a packed schedule, to know who to turn to and why," she recalls.

She currently manages UNICEF’s digital channels. She realized that all those years, "I didn’t know what I wanted to do because I couldn’t know."

She believes that the Digital Contenttrack offers the opportunity to edit images and videos, write, and start a business. “You can forge your own path, develop an idea that comes to mind. If you have that drive, take advantage of it. And when they ask you, ‘What do you want to be when you grow up?’ say, ‘I don’t know.’ It’s the best answer.”

https://www.youtube.com/watch?v=Du54wvKtjtY