As part of the Master’s Program in Communication and Marketing Management and theSpecialization Diploma in Communication Management, the School welcomes several professionals with international experience, who share their insights and recommendations with our academic community.
Florencia Sabatini, Esq. - Google
She is Google's Communications Manager for the Southern Cone (Argentina, Chile, and Peru). has nearly 20 years of has in the fields of communications and public relations. She has taught at the Universidad Argentina de la Empresa (UADE) and the Universidad Nacional de La Matanza. She was awarded the 2018 Konex Platinum Award for Institutional Communications and was named one of the 16 Women to Watch for 2018 by AdLatina and Advertising Age magazines.
Effective communication management is essential; if a company doesn't handle it, the consumer will. This creates a need to train professionals in this field with a strategic vision.
Joan Francesc Cánovas, M.A. - Pompeu Fabra University
He is a journalist and consultant specializing in corporate communications, crisis communications, and spokesperson training.
He serves as co-director of the Master's Program in Communication Management at the Barcelona School of Management, part of Pompeu Fabra University (Spain).
It is vital to understand that journalists are a key audience. They are opinion leaders and influence other target audiences.
Full article:Ten Tips for Managing a Corporate Crisis
Norbert Monfort, M.A. - ESADE Business School
He is the CEO of Monfort Ambient Management and a professor at ESADE Business School (Spain).
He is a consultant in innovation and development, specializing in leadership, change management, and people management, as well as organizational change processes. For 20 years, he has provided training to executives at domestic and multinational companies across a wide range of industries.
A manager should create opportunities, atmospheres, and environments so that anyone who wants to can grow.
Full article:Communication as a Tool for Change