Two groups of students from the Bachelor’s program in Graphic Design and two from the Graphic Design program, under the guidance of Professors Vicente Lamónaca, Ramiro Ozer Ami, and Lautaro Hourcade from the School of Communication and Design, worked on poster designs to support the non-governmental organization Mayo Amarillo in raising awareness about the importance of preventing traffic accidents.
To carry out this project, which has support of the National Road Safety Unit (Unasev), the foundation reached out to B'nai B'rith, which in turn contacted the Department of Jewish Studies at Universidad ORT Uruguay, the department that facilitated the connection within the university.
The jury, composed of Dr. Fernando Machado (director of the Emergency Department at Hospital de Clínicas and representative of Mayo Amarillo), Dr. Carlos Breitfeld (representative of B'nai B'rith), and Graphic Designer Gustavo Wjciechowski (associate professor of Editorial and Advertising Design at the School of Communication and Design at Universidad ORT Uruguay), decided on April 29, 2020, that the work of student Camila Gómez (a series of three posters) would be selected to serve as the central promotional piece for the awareness campaign for Mayo Amarillo Uruguay 2020.
The creator of the winning poster was asked how she approached her work. "I sought to create a visual puzzle where the viewer is the one who deciphers the message, drawing them into the communication," she explained. "The color yellow serves a dual purpose: on the one hand, it is the key to this visual puzzle; on the other hand, it is the color that symbolizes danger, a warning, and a call for attention. Furthermore, it is the color associated with the Yellow May initiative. For this reason, I wanted to make it the focal point of the message," Camila concluded.
It was also decided that the eight posters shortlisted as finalists would be displayed as a way to promote the exhibition and recognize the artists. This list also includes works by Florencia Silva, Diego Barlocco, Rocío Rodríguez, and Micaela Feijóo (who has two selected posters). A total of 100 entries were submitted online.
Yellow May originated in Brazil with the aim of raising public awareness about the number of traffic injuries and fatalities. Since 2016, Uruguay has been part of this global movement.
