News

Another Yellow May awards ceremony was held

July 7, 2025

For the first time, this year's competition included a video category, which featured winners and honorable mentions. The videos consisted of animations inspired by the designed posters.

*From left to right: Rossina Notte, Serrana Besio, Agustina Echandía, Paula Bazán, Gianluca Di Carlo, Gonzalo Méndez, and Nazareno Saravia*

On June 30, students in the course Design 3 in the short-term programs in Graphic Design and Digital Design, who designed posters and produced videos as part ofYellow May, an international campaign launched in 2014 in Brazil that is celebrated every May in different countries, with the goal of raising awareness about road safety and reducing traffic accidents.

In Uruguay, this campaign is organized by the Universidad ORT Uruguay, the National Road Safety Unit (Unasev), and B'nai B'rith, a Jewish institution founded in New York that arrived in Uruguay on April 28, 1936.

The ceremony was held at the School of Design and was attended by representatives from the School of Design, B'nai B'rith, and Unasev.

Speeches

The ceremony began with remarks of gratitude fromIndustrial Designer Daniel Domínguez, academic secretary of the School of Design, addressed to the officials in attendance.

He gave special recognition to Carlos Breitfeld, Jorge Tocar, Dr. Bernardo Ejgenberg,Dr. Javier Galperin, Malena López, andEnrique Rotemberg, who represented B'nai B'rith.

He also thanked Aníbal Pintos, director of Unasev; Dr. Fernando Machado—professor and director of the Emergency Department at the Hospital de Clínicas of the Udelar School of Medicine—; as well asMartín Kalenberg, coordinator of the Department of Jewish Studies at ORT.

He highlighted the event’s organization by the academic coordinators of Graphic Design and Digital Design. Finally, he moved on to the presentation of the contest’s awards and honorable mentions.

The diplomas were presented by María Podestá, the academic coordinator for both programs. Later, B'nai B'rith presented awards to all the winners and honorable mentions.

Dr. Javier Galperin shared a few brief but heartfelt words when speaking about his commitment to initiatives that promote social awareness.

"At B'nai B'rith, we firmly believe in the power of human connection and relationships as a way to improve the society in which we live," he said, emphasizing the importance of the issues addressed regarding road safety.

He also highlighted the value of the creative process and the students' dedication throughout the competition:

Beyond the competition and the opportunity to design something striking, this is also an opportunity to bring about real change in the society we live in.

Aníbal Pintos emphasized the importance of fostering connections between institutions and young creators as a way to help prevent traffic accidents.

He also pointed out some alarming statistics in Uruguay: between 55% and 55.5% of traffic accidents and 37% of traffic fatalities involve young people aged 15 to 34. On average, one young person dies every four days.

In this context, he emphasized the role that young people themselves can play in raising awareness: “We need young people to convince other young people. And this kind of initiative demonstrates that,” he said, referring to the contest and the entries submitted.

As a judge, Pintos praised the quality and emotional depth of the entries and encouraged the students to continue creating with purpose and dedication.