- Dr. Héctor Bajac conducted research on consumer motivations and satisfaction across seven product categories, applying the model developed by Dr. Fennell.
The study was presented at The University of Texas at San Antonio (UTSA) in April 2019.
Understanding people: the starting point of marketing
- Students in the Specialization Diploma in Marketing Management program at Universidad ORT Uruguay conducted a study on the motivations for using dating platforms, supervised (qualitative phase) and subsequently continued (quantitative phase) by Dinorah Margounato, M.A.
The study was presented at the 2019 UTSA conference.
www.ort.edu.uy/72410/32/en-la-era-del-cupido-digital.html
- Dinorah Margounato, M.A., Dr. Gustavo Rubinsztejn, Guillermina Frick, B.A., and Carlos Pignataro, M.A., conducted a study on the motivations for using social media.
It was presented at Universidad ORT Uruguay, at the academic conference at FCEA-Udelar, and at UTSA in 2019.
Coordinators’ research receives funding from the Carolan Research Institute
Millennials: “Not everything about being on social media is fun”
- Students in the Specialization Diploma in Marketing Management program at Universidad ORT Uruguay conducted a study on the motivations behind playing the game League of Legends, under the guidance of Dinorah Margounato, M.A.
www.ort.edu.uy/60122/32/profesor-visitante-en-la-facultad-de-administracion-y-ciencias-sociales.html
- Dr. Gustavo Rubinsztejn, Dr. Ximena Fernández, and Dinorah Margounato, M.A., conducted a study on the motivations of millennial students to engage in teaching and learning activities.
It was presented at the FECIES conference in Santander (Spain), the 10th CIDU Education Conference in Porto Alegre (Brazil), Universidad ORT Uruguay the Carolan Research Forum at UTSA in 2019.
- Dr. Teresa Cometto conducted several research projects for Unilever (Dove, among other brands).